![]() ![]() ![]() All you need to do for creating a UTM code is to define a name for each of the three parameters and add it to your URL as described above. In Google Analytics, you can find your traffic report from UTM codes by looking into Campaigns under the section Traffic Sources. Campaign = Name of your campaign, product, promo code, slogan etc. Medium = Marketing medium used to deliver. However, if you believe that UTM tags are tracking codes, we add them to external links that tell us more about where. For example - Google, Citysearch, Facebook etc. A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. ![]() Source = Referrer - medium through which you are promoting your brand. UTM is the acronym for Universal Transverse Mercator, a plane coordinate grid system named for the map projection on which it is based (Transverse Mercator). There are 3 parameters on which it is defined. Here’s how to append a UTM code to any URL that you have –. This enables Google Analytics to track the data, which enables comparative analysis of traffic and conversions for each campaign sources.įor example, newsletters, banners, text links, social posts etc. The created URL or set of URLs can then be assigned to any marketing campaign which forwards users to your website. A common utilisation of a UTM code is to create a unique URL for each campaign. This enables Google Analytics to tell you where clicks have come from as well as what campaign directed the clicks to your website. Specific to Google Analytics, UTM helps track the progress of the campaign on all online platforms.ĭescription: The data can be tracked in Google Analytics through a source, medium, and campaign name. Unified threat management (UTM) describes an information security (infosec) system that provides a single point of protection against threats, including viruses, worms, spyware and other malware, and network attacks. UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns. UTM stands for Urchin Tracking Module, and there are five UTM parameters you can add to a URL that points to your website. UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns. Definition: UTM codes are one of the ways to track performance from any digital marketing campaign. Often called UTM codes, tracking or tags UTM stands for Urchin Tracking Module. ![]()
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